PEPSI - Now More Than a Soft Drink

The days when PEPSI used to merely be an aerated drink are far behind. This popular cola drink from the cola giant PepsiCo has evolved into a symbol, an icon of young India. The drink actually has an identity that people can relate too.

Endorsements from some of the most well known faces in the country

PEPSI began as most other brands do, with regular celebrity endorsements from some of the favourite celebrities in Bollywood and on the cricketing scene. These endorsements helped the brand get popular and increased its market share tremendously. Some of the well known faces that have backed this brand include Shahrukh Khan, Sachin Tendulkar, Kareena Kapoor, Deepika Padukone, Ranbir Kapoor, MS Dhoni and many more. All of these faces have had a very significant impact on the youth of India and therefore they served as ideal brand ambassadors.

Backing of major events in the country

PEPSI is one of the only aerated drinks in the country that seems to back almost every major event in the country. The industry that it seems to be the most obvious in is cricket. The drink has almost always been a major if not a title sponsor in all the major cricketing events in the country. The drink uses this sport as leverage and it shows support even through television commercials etc. The best example of this would be the 'men in blue' commercial during the last World Cup. Every time there is an international cricket tournament, the company brings out an advertisement to pledge their support to India.

A youth movement

This is perhaps the only soft drink in the country that has identified itself with the youth so much that it has even coined the name 'youngistaan'. This means Young Hindustan. This movement is meant to make the youth of the nation identify with the drink, hence making it more popular with them. This popularity will obviously increase the sales and marketing figures considerably given that most of the population of India is the youth.

Charles Dickens is specialist in writing. He has written many articles related to several industry his writing skills reflect the outcome of exposure now he has researching on soft drink and Wow Riddles he has find more interesting fact related to soft drinks like Pepsi & what's the wow riddles for more info visit- http://www.youngistaan.com/

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Collectibles - Pepsi Vending Machines Make Great Game Room Decor

Old bottles from soda drinks like Pepsi and Mountain Dew are great collectibles. With lots of people collecting as a hobby and many more collecting them to sell and it's not just the bottles that are of interest as even the vending machines are becoming popular to collectors.

There is a renewed interest in collecting vending machines. The earliest were simple self-service containers which had a cup to collect coins. Soon, automated machines appeared. You deposited a nickel in a slot, and a bottle dropped to you. When machines were introduced that had the capability of making change, it was a major breakthrough.

Few Pepsi vending machines were made in the past and are now hard to find. Competitors bottles were smaller and Pepsi bottles did not fit in the their vending machines. Also, large bottle custom vending machines was not a viable option for Pepsi.

Given this unique design, it was not possible to have a single device distribute beverages from different manufacturers. Few Pepsi machines from the era were made, and almost none continue to exist. The goal of management was to spend as little as possible, so they did not invest in the benefits that might have come from vending devices.

Then came the turn of electronic, with a small computer which can collect sales and other data. In future these equipments will become collectibles. The day doesn't seem far when you can find a soda dispenser by swiping your card. Machines dispensing cans and 20 ounce size unbreakable bottles are quite familiar. Currently these models are not regarded as collectibles, however, a few people still buy these as part of their home decor.

One of the most popular items among collectors is the rare machine which dispensed directly into a fountain style cup. The older models were quite small and fit easily on a counter or a table.

Browse a huge selection of Pepsi vending machines at Soda-Pop-Collectibles.com. While there, check out hundreds of Pepsi, Coca-Cola, and other vintage soda bottles for sale. New soft drink collectibles listed every day!